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There is no magic formula to write perfect ad copy. It is based on a number of factors, including ad placement, demographic, even the consumer’s mood.

What does the world need today? How could it be improved? And what is the common denominator for all the nations? LOVE is the answer. But the unanswered question still remains… "How will the many shapes, creeds, and colors of the world be built into a more loving and enriched condition?"

There is no magic formula to write perfect ad copy. It is based on a number of factors, including ad placement, demographic, even the consumer’s mood.